Privacy Policy

Last updated: October 22, 2026

This Policy explains how SHOWNIQ collects, uses, shares and protects your personal data when you use the SHOWNIQ app and the showniq.ai website (together, the Service), as well as the rights you have over your data.

By using the Service, you agree that we may process your data in accordance with this Policy. If you do not agree, please stop using the Service.

1. Who is responsible for your data

The controller and processor of your personal data is GENEX GLOBAL CO., LTD (Công ty TNHH GENEX GLOBAL), tax code 0319024245, address 158 Đường số 3, Khu dân cư Trung Sơn, Xã Bình Hưng, Huyện Bình Chánh, TP. Hồ Chí Minh, Việt Nam — the company that develops and operates SHOWNIQ (hereinafter SHOWNIQ or we).

Please send any questions or requests about your personal data to contact@showniq.ai.

2. Data we collect

Account information. You sign in with Google, Apple or Facebook. From that provider we receive your account identifier, email address (and whether it is verified), display name and profile picture, if any. We do not receive or store the password of your social media account.

Information you provide. Date of birth, gender, height, weight, body shape, the styles you choose in the taste survey, and your profile picture; content you write, such as reviews, comments and feedback; your delivery address if you use the shopping feature.

Usage data. Your actions in the app: likes, saving to collections, choosing "not interested", views and viewing time, shares, following shops, search filters, taps on shopping links, and your reactions when rating outfits. This is the main data the AI uses to understand your taste.

Photos you upload for image search. Photos are converted to JPEG, downsized and stripped of location (GPS) information and EXIF metadata before processing.

Messages with shops. The content of your in-app conversations with shops (sender, recipient, content, time).

Device information. Device ID, device type, operating system, app version, push notification token, and the times you open the app.

When you use the showniq.ai website. Cookies and measurement tools (Google Tag Manager, Google Analytics) record the pages viewed, device, browser and traffic source. When you submit the Partner registration form, we receive the contact name, shop name, phone number, email, address, Instagram link and the description you enter.

We do not collect your national ID number, bank account details or payment card numbers. If a payment feature is enabled, card details are entered directly on our partner's payment gateway.

3. How we use your data

  • To create and manage your account, sign you in, and link the different sign-in methods of the same person.
  • Personalised recommendations: the AI JEESOO/GEESOO analyses your usage data and taste survey to pick outfits and products every day, together with the reason for each recommendation.
  • Image search: recognising the items in a photo and finding similar outfits and products.
  • Sending push notifications (new recommendations, activity related to you) — you can turn them off in the app settings or your phone settings.
  • Connecting you with shops: relaying messages and opening links to the shop's sales page.
  • Measuring, testing (A/B) and improving the quality of recommendations, search and the interface.
  • Reviewing and contacting shops that apply to become partners.
  • Keeping the Service safe: detecting fraud, abuse and violations of the Terms of Use; complying with legal obligations.

Recommendations are automated processing used to arrange content for you; they do not produce legal decisions or similarly significant effects on you.

4. Sharing your data

We do not sell your personal data. We share it only in the following cases:

  • Service providers that process data on our behalf: Google, Apple, Facebook (sign-in); Google Firebase (push notifications); Sendbird (chat with shops); Google Analytics (measurement); server infrastructure, storage and network security (for example Cloudflare). These parties may use the data only to provide services to SHOWNIQ.
  • Shops you message or order from: the shop receives the message content and the information needed to fulfil the order.
  • Third-party sites (for example e-commerce marketplaces or a shop's website) when you tap a shopping link: from that point on, the third party's policies apply.
  • Competent state authorities when required by law.
  • In the event of a merger, transfer or restructuring of the business, provided that the receiving party continues to protect the data in accordance with this Policy.

Some of the providers above have servers outside Vietnam; in that case, data is transferred abroad in accordance with Vietnamese law on personal data protection.

5. How long we keep data

  • Account and profile information: for as long as the account is active.
  • Behavioural events used for recommendations (views, likes, skips…): automatically deleted after 180 days; aggregated taste scores are kept while the account is active.
  • Image search photos: the processed original is deleted after 24 hours; a thumbnail and the search results are kept to review and improve search quality.
  • Push notification tokens: up to 270 days from the last update.
  • Data needed for accounting or tax obligations or for dispute resolution: for the period required by law.

After these periods, or upon a valid deletion request, data is deleted or anonymised.

6. Your rights

Under Vietnamese law on personal data protection, you have the right to:

  • be informed about the processing of your data; view and receive a copy of your data;
  • request correction of inaccurate data — you can edit most of your profile information yourself in the app;
  • withdraw your consent, and request restriction of or object to processing (for example turning off notifications or unsubscribing from emails);
  • request deletion of your data and of your account;
  • file complaints, denunciations or lawsuits as provided by law.

How to delete your account: in the app, go to Settings → Delete account, choose a reason and confirm. Your account is closed immediately. To request deletion of all associated data, or to exercise your other rights, email contact@showniq.ai from the email address linked to your account. We will respond within the time limit set by law.

Withdrawing consent or deleting data may cause some features (such as personalised recommendations) to stop working.

7. Children

The Service is intended for people aged 16 years and over. We do not knowingly collect data from children under 16 without the consent of a parent or guardian. If you believe a child has provided data to us, please contact contact@showniq.ai so that we can delete it.

8. Data security

Data is transmitted over encrypted connections (HTTPS) and stored on access-controlled servers; only personnel who need access are granted it, and they are bound by confidentiality. Uploaded photos have their location information removed before storage. No system is completely secure; if an incident affects your data, we will notify you and handle it in accordance with the law.

9. Cookies on the website

The showniq.ai website uses cookies that are necessary for it to work and measurement cookies (Google Analytics via Google Tag Manager) to understand how the site is used. The website stores your Women/Men choice in your browser. You can block or delete cookies in your browser settings; the website will still work.

10. Changes to this Policy

We may update this Policy. The update date is shown at the top of the page; for important changes, we will give notice in the app or on the website before they take effect. Continuing to use the Service after the effective date means that you accept the new Policy.

11. Contact

GENEX GLOBAL CO., LTD — 158 Đường số 3, Khu dân cư Trung Sơn, Xã Bình Hưng, Huyện Bình Chánh, TP. Hồ Chí Minh, Việt Nam — Email: contact@showniq.ai.